Using the mass media as a population level strategy to strengthen parenting skills.

Psychologists conducting interventions usually think in terms of assisting individuals, families, or small groups. Reaching large segments of a population is typically not the way most psychologists, in particular clinical and counseling psychologists, conceptualize intervention. In the parenting field, however, where large numbers of parents and children can benefit from evidence-based information and assistance, combining population-level strategies such as the use of the mass media with parenting and family support strategies is one worth considering. This article explores that possibility.