Latimer Amy E, Williams-Piehota Pamela, Katulak Nicole A, Cox Ashley, Mowad Linda, Higgins E Tory, Salovey Peter
Department of Psychology, Yale University, P.O. Box 208205, New Haven, CT 06520-8205, USA.
Ann Behav Med. 2008 Jun;35(3):363-9. doi: 10.1007/s12160-008-9039-6. Epub 2008 Aug 1.
Researchers must identify strategies to optimize the persuasiveness of messages used in public education campaigns encouraging fruit and vegetable (FV) intake.
This study examined whether tailoring messages to individuals' regulatory focus (RF), the tendency to be motivated by promotion versus prevention goals, increased the persuasiveness of messages encouraging greater FV intake.
Participants (n = 518) completed an assessment of their RF and were randomly assigned to receive either prevention- or promotion-oriented messages. Messages were mailed 1 week, 2 months, and 3 months after the baseline interview. Follow-up assessments were conducted 1 and 4 months after the baseline assessment.
Regression analyses revealed that at Month 4, the messages were somewhat more efficacious when congruent with participants' RF.
RF may be a promising target for developing tailored messages promoting increased FV intake, and particularly for encouraging individuals to meet FV guidelines.
研究人员必须确定优化公共教育活动中鼓励水果和蔬菜（FV）摄入信息说服力的策略。
本研究探讨根据个体的调节焦点（RF）（即受促进目标与预防目标激励的倾向）量身定制信息，是否会增强鼓励增加FV摄入量信息的说服力。
参与者（n = 518）完成了对其RF的评估，并被随机分配接受预防导向或促进导向的信息。在基线访谈后1周、2个月和3个月邮寄信息。在基线评估后1个月和4个月进行随访评估。
回归分析显示，在第4个月时，与参与者的RF一致的信息效果稍好。
RF可能是制定促进增加FV摄入量的量身定制信息的一个有前景的目标，特别是在鼓励个人达到FV指南方面。
