Updegraff John A, Sherman David K, Luyster Faith S, Mann Traci L
Department of Psychology, Kent State University, Kent, OH 44242-0001, USA.
J Exp Soc Psychol. 2007;43(2):249-257. doi: 10.1016/j.jesp.2006.01.007.
Recent research has documented the effectiveness of tailoring health behavior change messages to characteristics of the recipients, but little is known about the processes underlying these effects. Drawing from the elaboration likelihood model (Petty & Cacioppo, 1986), we examined the role of message scrutiny in moderating the congruency effect (Mann, Sherman, & Updegraff, 2004). One hundred and thirty-six undergraduate participants read either a strong or weak message promoting regular dental flossing with a frame (gain vs. loss) that either matched or mismatched their motivational orientation (approach vs. avoidance). Results showed that participants were sensitive to argument quality in the matched but not mismatched conditions. Further, argument quality moderated the effect of congruency on participants' attitudes and perceived norms regarding flossing, as well as their subsequent self-reported flossing behavior. Results suggest that increased message scrutiny underlies message tailoring effects.
近期研究已证明根据接受者的特征定制健康行为改变信息的有效性，但对于这些效果背后的过程却知之甚少。基于精细加工可能性模型（佩蒂和卡乔波，1986年），我们考察了信息审视在调节一致性效应中的作用（曼、谢尔曼和厄普德格拉夫，2004年）。136名本科生参与者阅读了一条强或弱的信息，该信息以一种框架（获得与损失）来促进定期使用牙线，这种框架要么与他们的动机取向（趋近与回避）相匹配，要么不匹配。结果表明，参与者在匹配而非不匹配的条件下对论据质量敏感。此外，论据质量调节了一致性对参与者关于使用牙线的态度、感知规范以及他们随后自我报告的使用牙线行为的影响。结果表明，信息审视的增加是信息定制效果的基础。
