Amir On, Ariely Dan
Rady School of Management, University of California, San Diego, CA, USA.
J Exp Psychol Learn Mem Cogn. 2008 Sep;34(5):1158-71. doi: 10.1037/a0012857.
This article investigates the influence of progress certainty and discrete progress markers (DPMs) on performance and preferences. The authors suggest that the effects of DPMs depend on whether progress certainty is high or low. When the distance to the goal is uncertain, DPMs can help reduce uncertainty and thus improve performance and increase preference. However, when the distance to the goal is certain, DPMs may generate complacency, sway motivation away from the end goal, and decrease performance in the task, as well as its appeal. Therefore, the addition of more information, feedback, or progress indicators may not always improve task performance and preference for the task. The authors validate these claims in 4 experiments.
本文研究了进展确定性和离散进展标记(DPMs)对绩效和偏好的影响。作者认为,DPMs的效果取决于进展确定性是高还是低。当距离目标不确定时,DPMs有助于降低不确定性,从而提高绩效并增加偏好。然而,当距离目标确定时,DPMs可能会导致自满,使动机偏离最终目标,降低任务绩效及其吸引力。因此,增加更多信息、反馈或进展指标并不总是能提高任务绩效和对任务的偏好。作者通过4个实验验证了这些观点。