Baker H, Murdoch I E
Department of Epidemiology and International Eye Health, Institute of Ophthalmology, 11-43 Bath Street, London EC1V 9EL, UK.
Br J Ophthalmol. 2008 Dec;92(12):1671-5. doi: 10.1136/bjo.2008.143537. Epub 2008 Oct 6.
To investigate whether a public education campaign can increase awareness and change help-seeking behaviour with respect to ocular health in an Indian population.
A health knowledge questionnaire was used investigating and assessing the health campaign. The health campaign comprised four components: (1) television, (2) local press, (3) local radio and (4) places of worship. The target population were Indian residents in Southall, Ealing aged 60+. The aim was to get people to go and have their eyes tested at their local optometric practice. Optometric practices within the borough of Ealing collected sight-test data for the study over 6 months before and after the advertising campaign.
The repeat in-depth glaucoma knowledge questionnaire showed a significant increase in the number of people who had heard of glaucoma rising from 22% to 53%. Before intervention, most people had heard about glaucoma from their GP, friend or relative. After intervention, the majority (69%) had heard of glaucoma from the radio.
This study has shown a significant increase in awareness from using different kinds of media and has shown radio to be the most effective in our target community. Although the campaign has raised awareness, this study has not shown a change in health-seeking behaviour.
调查一场公共教育活动能否提高印度人群对眼部健康的认识并改变其寻求帮助的行为。
使用一份健康知识问卷来调查和评估这场健康活动。该健康活动包含四个部分：（1）电视，（2）当地报纸，（3）当地广播，（4）宗教场所。目标人群是伊灵区索撒尔年龄在60岁及以上的印度居民。目的是让人们前往当地验光诊所进行眼部检查。伊灵区的验光诊所收集了广告活动前后6个月内用于该研究的视力测试数据。
重复性深度青光眼知识问卷显示，听说过青光眼的人数显著增加，从22%升至53%。干预前，大多数人是从他们的全科医生、朋友或亲戚那里听说青光眼的。干预后，大多数人（69%）是从广播中听说青光眼的。
本研究表明，通过使用不同类型的媒体，人们的认识有显著提高，且广播在我们的目标社区中最为有效。尽管该活动提高了认识，但本研究并未显示出寻求健康行为的改变。
