Caburnay Charlene A, Kreuter Matthew W, Cameron Glen, Luke Douglas A, Cohen Elisia L, McDaniels Lillie, Wohlberg Monica, Atkins Paul
Health Communication Research Laboratory, George Warren Brown School of Social Work, Washington University in St. Louis, St. Louis, MO 63112, USA.
Ethn Dis. 2008 Autumn;18(4):488-95.
Despite the long history, wide reach and unique influence of Black newspapers in many African American communities, no national studies have examined how these newspapers cover health and cancer issues, or reader perceptions of their coverage.
A two-year national sample of Black newspapers (n=24) and community-matched general audience newspapers (n=12) was reviewed, and 8,690 health and cancer stories were identified and content analyzed. A survey of 783 Black newspaper readers in the same 24 communities assessed reading frequency and perceptions of reporting for both types of newspapers, as well as readers' health concerns and cancer screening behaviors.
As a proportion of total health coverage, Black newspapers published more cancer stories than general audience newspapers, and their stories were more likely to contain localized information, address disparities, focus on prevention, include calls to action for readers and refer readers to cancer information resources (all P<.001). Black newspaper readers identified cancer as the health issue that concerned them most, yet rated it the fourth most important health problem affecting African Americans.
Black newspapers hold promise for helping to eliminate cancer disparities by increasing cancer awareness, prevention, and screening among African Americans.
尽管黑人报纸在许多非裔美国人社区有着悠久的历史、广泛的影响力和独特的作用，但尚无全国性研究探讨这些报纸如何报道健康和癌症问题，以及读者对其报道的看法。
对为期两年的全国性黑人报纸样本（n = 24）和社区匹配的普通受众报纸样本（n = 12）进行了审查，识别出8690篇健康和癌症报道并进行了内容分析。对来自相同24个社区的783名黑人报纸读者进行了一项调查，评估了这两类报纸的阅读频率以及对报道的看法，同时了解了读者的健康担忧和癌症筛查行为。
作为健康报道总量的一部分，黑人报纸发表的癌症报道比普通受众报纸更多，且其报道更有可能包含本地化信息、涉及差异问题、关注预防、呼吁读者采取行动并为读者提供癌症信息资源（所有P <.001）。黑人报纸读者将癌症视为他们最关心的健康问题，但将其评为影响非裔美国人的第四大重要健康问题。
黑人报纸有望通过提高非裔美国人对癌症的认识、预防和筛查水平，帮助消除癌症差异。
