Quick Brian L, Bates Benjamin R, Romina Sharon
Department of Communication, University of Illinois at Urbana-Champaign, Urbana, IL 61801, USA.
Health Commun. 2009 Jan;24(1):50-9. doi: 10.1080/10410230802606992.
This investigation sought to examine the association between knowledge of the risks associated with environmental tobacco smoke and voter support for clean indoor air policies. In doing so, 2 antecedents were employed to enhance understanding of this relationship: attitudes and subjective norms. In addition, differences between nonsmokers and smokers were assessed across the aforementioned variables. The study sampled participants (N = 550) living in the Appalachian foothills as a means of conducting formative research prior to developing messages promoting clean indoor air policies. The study controlled for tobacco usage, age, biological sex, and income. Results revealed that awareness of risk is a good predictor of attitudes and social norms, and in return, attitudes and social norms are good predictors of support for clean indoor air policies. In addition, results reveal that nonsmokers maintain a significantly stronger belief in the dangers associated with environmental tobacco smoke, as well as more favorable attitudes, subjective norms, and support for clean indoor air policies when compared with smokers. These findings are discussed with a focus on message design strategies for practitioners and academics with interests in promoting clean indoor air policies.
这项调查旨在研究与环境烟草烟雾相关风险的认知与选民对清洁室内空气政策的支持之间的关联。在此过程中，采用了两个前提因素来增进对这种关系的理解：态度和主观规范。此外，还评估了非吸烟者和吸烟者在上述变量上的差异。该研究对居住在阿巴拉契亚山麓的参与者（N = 550）进行了抽样，作为在制定促进清洁室内空气政策的信息之前进行形成性研究的一种方式。该研究对烟草使用、年龄、生物性别和收入进行了控制。结果显示，风险认知是态度和社会规范的良好预测指标，反过来，态度和社会规范也是对清洁室内空气政策支持的良好预测指标。此外，结果表明，与吸烟者相比，非吸烟者对环境烟草烟雾相关危害的信念明显更强，对清洁室内空气政策的态度、主观规范和支持也更积极。将围绕这些发现展开讨论，重点是为关注促进清洁室内空气政策的从业者和学者提供信息设计策略。
