HealthPartners Research Foundation, Minneapolis, MN 55440-1524, USA.
Patient Educ Couns. 2009 Nov;77(2):314-8. doi: 10.1016/j.pec.2009.03.032. Epub 2009 May 5.
To use focus groups to inform a web-based educational intervention for increased fruit and vegetable (FV) consumption.
Twelve groups (participants=137, aged 21-65) were recruited from four geographically diverse health systems. Four groups were stratified by gender and eight by race (white and African American) and gender. Questions included perceptions of healthy eating, factors that encourage or serve as barriers to FV consumption and features preferred for a web-based educational intervention.
Though knowledgeable about healthy eating, participants did not know how to achieve or always care about healthy nutritional choices. Motivators for FV consumption included being role models and health concerns. Barriers included: lack of time, expense and FV availability. Website preferences included: visuals, links, tailored materials, menu suggestions, goal setting assistance, printable summaries and built in motivation. The developers incorporated nearly all suggestions.
Focus groups provided needs-based tactical strategies for an online, education intervention targeting factors to improve FV consumption.
Focus groups can provide valuable input to inform interventions. Further, web-based programs' abilities to offer information without time or geographic constraints, with capacity for tailoring and tracking progress makes them a valuable addition in the arsenal of efforts to promote healthy behaviors.
利用焦点小组为基于网络的增加水果和蔬菜（FV）消费的教育干预提供信息。
从四个地理位置不同的医疗系统中招募了 137 名年龄在 21-65 岁之间的参与者，共分为 12 组。其中 4 组按性别分层，8 组按种族（白人和非裔美国人）和性别分层。问题包括对健康饮食的看法、鼓励或阻碍 FV 消费的因素以及对基于网络的教育干预的偏好特征。
尽管参与者对健康饮食有一定的了解，但他们不知道如何实现或始终关注健康的营养选择。FV 消费的动机包括成为榜样和关注健康。障碍包括缺乏时间、费用和 FV 的供应。网站偏好包括：视觉效果、链接、定制材料、菜单建议、目标设定辅助、可打印摘要和内置动机。开发者几乎纳入了所有建议。
焦点小组为针对改善 FV 消费的因素的在线教育干预提供了基于需求的策略。
焦点小组可以为干预措施提供有价值的意见。此外，基于网络的程序能够在不受时间和地理限制的情况下提供信息，具有定制和跟踪进度的能力，使它们成为促进健康行为的努力的有力补充。
