Palazzo G, Mena S
Guido Palazzo et Sébastien Mena, Faculté HEC, Université de Lausanne, 1015 Lausanne.
Rev Med Suisse. 2009 Jul 1;5(210):1454-6.
Tobacco companies have jumped on the Corporate social responsibility (CSR) bandwagon as a tentative to be societally accepted as responsible actors and good corporate citizens. This is however not possible for two reasons. First, the product they sell is lethal and thus not compatible with the precondition of doing no harm to be a good corporate citizen. Second, the behavior of tobacco firms is not responsible, being illustrated by four examples: junk science versus sound science strategy, seducing young smokers, political lobbying and getting customers on new markets. To conclude, three implications for regulating the activities of the tobacco industry are given.
烟草公司已搭上企业社会责任（CSR）的潮流，试图在社会上被视为有责任感的行为者和良好的企业公民。然而，这是不可能的，原因有两个。首先，他们销售的产品是致命的，因此与成为良好企业公民不造成伤害的前提条件不相容。其次，烟草公司的行为不负责任，有四个例子可以说明：垃圾科学与可靠科学策略、引诱年轻吸烟者、政治游说以及开拓新市场的客户。最后，给出了对监管烟草行业活动的三点启示。
