Holt Cheryl L, Wynn Theresa A, Southward Penny, Litaker Mark S, Jeames Sanford, Schulz Emily
Department of Public and Community Health in the School of Public Health, College Park, Maryland, USA.
J Health Commun. 2009 Sep;14(6):590-604. doi: 10.1080/10810730903120534.
One way of developing culturally relevant health communication in the African American church setting is to develop spiritually based interventions, in which the health message is framed by relevant spiritual themes and scripture. In this article we describe the development of a community health advisor(CHA)-led intervention aimed at increasing informed decision making (IDM) for prostate cancer screening among church-attending African American men. Full-color print educational booklets were developed and pilot tested with extensive community participation of church-attending African American men age-eligible for screening. The intervention development phase consisted of ideas solicited from an advisory panel of African American men (N = 10), who identified core content and developed the spiritual themes. In the intervention pilot testing phase, prototypes of the intervention materials were pilot tested for graphic appeal in two focus groups (N = 16), and content was tested for acceptability and comprehension using individual cognitive response interviews (N = 10). Recommendations were made for project branding and logo and for use of graphics of real people in the educational materials. Significant feedback was obtained from the focus groups, on the graphics, colors, fonts, continuity, titles, and booklet size/shape. The importance of working closely with the community when developing interventions is discussed, as well as the importance of pilot testing of educational materials.
在非裔美国人教会环境中开展与文化相关的健康传播的一种方法是开发基于精神层面的干预措施,其中健康信息由相关的精神主题和经文构建框架。在本文中,我们描述了一项由社区健康顾问(CHA)主导的干预措施的开发过程,该干预措施旨在提高参加教会的非裔美国男性对前列腺癌筛查的知情决策能力。我们开发了全彩印刷的教育手册,并在符合筛查年龄条件的参加教会的非裔美国男性广泛参与社区的情况下进行了试点测试。干预措施的开发阶段包括从一个非裔美国男性咨询小组(N = 10)征求意见,该小组确定了核心内容并制定了精神主题。在干预措施试点测试阶段,干预材料的原型在两个焦点小组(N = 16)中进行了图形吸引力的试点测试,并使用个体认知反应访谈(N = 10)对内容的可接受性和理解性进行了测试。针对项目品牌和标志以及在教育材料中使用真人图形提出了建议。从焦点小组获得了关于图形、颜色、字体、连贯性、标题和手册尺寸/形状的重要反馈。讨论了在开发干预措施时与社区密切合作的重要性,以及教育材料试点测试的重要性。