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有意义的信息:密西西比河下游三角洲的成年人提供了有关推广“我的金字塔”策略的文化见解。

Meaningful messages: adults in the Lower Mississippi Delta provide cultural insight into strategies for promoting the MyPyramid.

机构信息

The University of Southern Mississippi, Hattiesburg, MS, USA.

出版信息

J Nutr Educ Behav. 2010 Jan-Feb;42(1):41-50. doi: 10.1016/j.jneb.2008.07.009. Epub 2009 Nov 11.

DOI:10.1016/j.jneb.2008.07.009
PMID:19910255
Abstract

OBJECTIVE

To explore cultural perceptions of the MyPyramid key messages and identify factors that may impact adoption of these recommendations.

METHODS

Systematic content analysis of transcripts from in-depth, structured interviews with 23 adults, primarily African American females, residing in the Lower Mississippi Delta.

RESULTS

When asked to identify good reasons to follow the MyPyramid key messages, nonspecific references to improved health were most prevalent (n = 130); however, participants also acknowledged the importance of getting vitamins and nutrients (n = 81), and the impact food choices have on health conditions (n = 77) and organ systems (n = 65). Individual-level factors (n = 211), such as dislike for food items and tradition or customs, far outnumbered environmental-level factors (n = 48), such as cost and availability, as perceived reasons preventing community members from adhering to the key messages. The most frequently mentioned suggestion for helping community members eat according to the MyPyramid were to raise awareness (n = 93), provide information (n = 65), and improve the taste of or provide opportunity to taste (n = 49).

CONCLUSIONS AND IMPLICATIONS

This study captured participants' cultural perspectives of the MyPyramid key messages. Results indicate that both social marketing campaigns and intervention efforts focused on individual-level factors are needed to promote the MyPyramid in this disadvantaged Delta region.

摘要

目的

探讨人们对“我的金字塔”关键信息的文化认知,并确定可能影响这些建议采纳的因素。

方法

对 23 名成年人(主要是居住在密西西比河下游三角洲地区的非裔美国女性)进行深入、结构化访谈的转录本进行系统的内容分析。

结果

当被要求指出遵循“我的金字塔”关键信息的充分理由时,最常见的是非特定的提到改善健康(n=130);然而,参与者也承认获得维生素和营养的重要性(n=81),以及食物选择对健康状况(n=77)和器官系统(n=65)的影响。个人层面的因素(n=211),如不喜欢食物和传统或习俗,远远超过环境层面的因素(n=48),如成本和可获得性,被认为是阻止社区成员遵循关键信息的原因。帮助社区成员根据“我的金字塔”饮食的最常被提及的建议是提高认识(n=93)、提供信息(n=65),以及改善食物的味道或提供品尝的机会(n=49)。

结论和意义

本研究记录了参与者对“我的金字塔”关键信息的文化观点。结果表明,在这个贫困的三角洲地区,需要同时开展社会营销活动和针对个人层面因素的干预措施,以推广“我的金字塔”。

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