Public Health Directorate, NHS Waltham Forest, 7 Kirkdale House, London, UK.
Br J Cancer. 2009 Dec 3;101 Suppl 2(Suppl 2):S64-7. doi: 10.1038/sj.bjc.6605393.
This paper reports on an innovative whole-systems approach to improving uptake of breast screening in Tower Hamlets, a deprived borough in the East End of London with a large minority ethnic population. The approach, developed by the public health team at NHS Tower Hamlets, draws on analysis of needs and existing literature about effective interventions to promote breast screening. Social marketing research led to a campaign targeted at Bangladeshi women, together with a range of initiatives to promote breast screening through primary care services and community outreach through local well-known organisations. The breast screening service itself was upgraded and a new service specification is being introduced from April 2009.
本文报告了一种创新的整体系统方法，旨在提高伦敦东区贫困自治市镇塔哈姆雷特（Tower Hamlets）的乳腺癌筛查参与率，该地区拥有大量少数族裔人口。该方法由 NHS 塔哈姆雷特公共卫生团队开发，借鉴了对促进乳腺癌筛查的有效干预措施的需求分析和现有文献。社会营销研究促成了一项针对孟加拉裔妇女的运动，同时还采取了一系列举措，通过初级保健服务以及通过当地知名组织进行社区外展来促进乳腺癌筛查。乳腺癌筛查服务本身得到了升级，并且从 2009 年 4 月开始引入新的服务规范。
