Chesbrough Henry W, Garman Andrew R
University of California at Berkeley, Haas School of Business, USA.
Harv Bus Rev. 2009 Dec;87(12):68-76, 128.
A recession often forces you to cut R&D as you refocus on your core. But innovation need not go by the wayside. By placing certain assets and projects outside your walls, you can actually preserve opportunities for future growth while you shore up the fortress. Chesbrough, of Haas School of Business, and Garman, of New Venture Partners, identify five strategic moves that open the door to innovation by, ironically, letting it out of the house. Some inside-out moves permit outside firms to invest in and develop your projects; others call for spinning off projects as separate ventures that still allow you to retain some equity. Whatever the specific approach, you can meet the inherent cultural and organizational challenges of inside-out open innovation by approaching it holistically and placing it under the leadership of senior executives in strategic roles.
经济衰退往往迫使你削减研发投入，将重点重新放在核心业务上。但创新不一定就得被搁置一旁。通过将某些资产和项目外包出去，实际上你可以在巩固自身根基的同时，为未来的增长保留机会。加州大学伯克利分校哈斯商学院的切斯布罗和新风险投资伙伴公司的加曼确定了五项战略举措，说来也怪，这些举措是通过让创新走出公司来为创新打开大门的。一些由内而外的举措允许外部公司投资并开发你的项目；其他举措则要求将项目剥离为独立的企业，这样你仍可保留部分股权。无论具体采用哪种方法，你都可以通过全面地应对由内而外的开放式创新所固有的文化和组织挑战，并将其置于担任战略角色的高管领导之下，来实现这一目标。
