Berends Hans, Smits Armand, Reymen Isabelle, Podoynitsyna Ksenia
VU University Amsterdam, The Netherlands.
Radboud University, The Netherlands.
Strateg Organ. 2016 Aug;14(3):181-219. doi: 10.1177/1476127016632758. Epub 2016 Feb 28.
This study addresses the question of how established organizations develop new business models over time, using a process research approach to trace how four business model innovation trajectories unfold. With organizational learning as analytical lens, we discern two process patterns: "drifting" starts with an emphasis on experiential learning and shifts later to cognitive search; "leaping," in contrast, starts with an emphasis on cognitive search and shifts later to experiential learning. Both drifting and leaping can result in radical business model innovations, while their occurrence depends on whether a new business model takes off from an existing model and when it goes into operation. We discuss the implications of these findings for theory on business models and organizational learning.
本研究通过采用过程研究方法来追踪四种商业模式创新轨迹的展开情况，探讨了成熟组织如何随着时间的推移发展新的商业模式这一问题。以组织学习为分析视角，我们识别出两种过程模式：“漂移”模式始于对经验学习的强调，随后转向认知搜索；相比之下，“跳跃”模式始于对认知搜索的强调，随后转向经验学习。“漂移”和“跳跃”都可能导致激进的商业模式创新，而它们的出现取决于新商业模式是否从现有模式起步以及何时投入运营。我们讨论了这些发现对商业模式理论和组织学习理论的启示。
