Faculty of Behavioural and Social Sciences, Department of Psychology, University of Groningen, The Netherlands.
Br J Soc Psychol. 2010 Dec;49(Pt 4):725-43. doi: 10.1348/014466609X477745. Epub 2009 Dec 17.
This paper examines factors influencing prosocial intentions. On the basis of the norm activation model (NAM), we propose that four variables influence prosocial intentions or behaviours: (1) personal norms (PN), reflecting feelings of moral obligation to engage in prosocial behaviour, (2) awareness of adverse consequences of not acting prosocially, (3) ascription of responsibility for the negative consequences of not acting prosocially, and (4) perceived control over the problems. We conducted a series of experimental studies to examine how the NAM variables are causally related. As hypothesized, problem awareness, responsibility, and outcome efficacy played an important role in the development of PN and various types of prosocial intentions in the social as well as environmental domain.
本文探讨了影响亲社会意向的因素。基于规范激活模型（NAM），我们提出了四个变量会影响亲社会意向或行为：（1）个人规范（PN），反映了对从事亲社会行为的道德义务感，（2）对不采取亲社会行为的不良后果的意识，（3）对不采取亲社会行为的负面后果的责任归属，以及（4）对问题的感知控制。我们进行了一系列的实验研究来检验 NAM 变量之间的因果关系。正如假设的那样，问题意识、责任感和结果效能在社会和环境领域中个人规范和各种类型的亲社会意向的发展中起着重要作用。
