Schaffartzik Walter
Klinik für Anästhesiologie, Intensivmedizin und Schmerztherapie, Unfallkrankenhaus Berlin.
Z Evid Fortbild Qual Gesundhwes. 2009;103(10):653-7. doi: 10.1016/j.zefq.2009.09.041.
On the basis of a model calculation the Federal Statistical Office--despite a decreasing overall population--predicts a rise in the number of patients requiring inpatient healthcare of approximately 12% because of the ageing of our society. The comparative publication of data about the range, the character, the quality and the success of medical treatment allows more transparency of the medical achievements of a hospital, and the patients have learned to expect a high quality of medical treatment and its outcomes. Therefore hospitals have to find ways to present themselves to the patient as a suitable and desirable institution. In the inter-hospital competition for patients an individual hospital can only be successful by recruiting excellent professional (both medical and nursing) staff. Hospitals seeking to secure their existence will have to develop strategies that allow them to succeed in the competition for patients and staff. This includes a verifiably high quality of their medical treatment while striving for an efficient way of managing the costs. At the same time a realistic approach to the recruitment and motivation of the medical staff is essential, which is especially true of physicians.
基于模型计算，联邦统计局预测，尽管总人口数量在下降，但由于社会老龄化，需要住院医疗护理的患者数量将增加约12%。关于医疗范围、性质、质量和成效的数据进行对比公布，能提高医院医疗成果的透明度，患者也已习惯于期待高质量的医疗服务及其效果。因此，医院必须想办法向患者展示自身是合适且理想的就医机构。在医院间争夺患者的竞争中，一家医院只有招聘到优秀的专业医护人员才能取得成功。寻求稳固自身地位的医院必须制定策略，以便在争夺患者和员工的竞争中胜出。这包括确保医疗服务质量经得起检验，同时努力实现成本管理的高效化。与此同时，切实可行地招聘和激励医务人员至关重要，对医生而言尤其如此。
