Smoking-cessation treatment utilization: The need for a consumer perspective.

In the U.S., almost half of all smokers try to quit each year. Yet two thirds of those who try to quit do so without the benefit of effective treatments that are now available. To optimize the contribution to public health of treatment, a consumer-centered approach is needed. This involves understanding and addressing smokers' needs and concerns regarding treatment, and communicating effectively with smokers about the nature and value of available treatments. Consumer-oriented treatment offerings would also recognize the diversity of smokers and match it with diverse approaches to quitting. Increasing use of treatment is important to increasing quit rates.