ConAgra Foods Inc., Omaha, NE, USA.
Am J Clin Nutr. 2010 Apr;91(4):1078S-1089S. doi: 10.3945/ajcn.2010.28450B. Epub 2010 Feb 24.
The goal of the Smart Choices Program (SCP) is to provide a simple front-of-the-package icon system to direct consumers to smarter food choices in the supermarket, which will eventually lead to more balanced diets and to more beneficial foods as food manufacturers renovate products to meet the nutrition criteria for carrying the icon. The SCP was developed by a coalition of scientists and nutrition educators, experts with experience with dietary guidelines, public health organizations, and food manufacturers in response to consumer confusion over multiple front-of-the-package systems based on different criteria. Representatives from different government organizations acted as observers. The process of developing the program was facilitated by the nonprofit Keystone Center, an organization that develops consensus solutions to complex health and social policy changes. The nutrition criteria for receiving the SCP icon are specific for product category by indicating "smarter" products within that category. A calorie indicator noting calories per serving and servings per package accompanies the SCP icon to remind consumers that calories do count, even for smarter food choices. For a product to qualify, it first has to be below the threshold for "nutrients to limit" and then (in most cases) it must be above the threshold for one or more nutrients or food groups to encourage. The criteria are based on the 2005 Dietary Guidelines and other consensus science and are transparent and available on the SCP website. This article describes the nutrition criteria and rationales for their selection.
“明智之选”计划（SCP）的目标是提供一个简单的包装前端图标系统，以便在超市引导消费者做出更明智的食物选择，这最终将导致更均衡的饮食，并使更多有益的食物随着食品制造商为符合带有该图标的营养标准而对产品进行改造。该计划由科学家和营养教育家、有饮食指南经验的专家、公共卫生组织以及食品制造商组成的联盟制定，旨在回应消费者对基于不同标准的多种包装前端系统感到困惑。来自不同政府组织的代表担任观察员。非营利组织基石中心（Keystone Center）促进了该计划的制定过程，该组织致力于为复杂的卫生和社会政策变化制定共识解决方案。获得 SCP 图标的营养标准是特定于产品类别的，通过指出该类别内的“更明智”产品来实现。一个卡路里指标，标注每份食物的卡路里和每份包装的份数，伴随着 SCP 图标，提醒消费者即使是更明智的食物选择，卡路里也很重要。要符合条件，产品首先必须低于“限制营养素”的阈值，然后（在大多数情况下）必须高于一个或多个营养素或食物组的阈值，以鼓励摄入。这些标准基于 2005 年的饮食指南和其他共识科学，并且在 SCP 网站上是透明和可用的。本文描述了营养标准及其选择的理由。
