Nguyen Duy H, Shimasaki Suzuho, Stafford Helen Shi, Sadler Georgia Robins
Rebecca and John Moores UCSD Cancer Center, University of California, San Diego, 3855 Health Sciences Drive, La Jolla, CA 92093-0850, USA.
J Cancer Educ. 2010 Sep;25(3):371-6. doi: 10.1007/s13187-010-0055-4. Epub 2010 Feb 26.
The USA seeks to eliminate health disparities by stimulating the rapid uptake of health-promoting behaviors within disadvantaged communities. A health journalism internship incorporates social marketing strategies to increase communities' access to cancer information, while helping the interns who are recruited from underrepresented communities gain admission to top graduate schools. Interns are taught basic health journalism skills that enable them to create immediate streams of cancer-related press releases for submission to community newspapers. Interns are charged with the social responsibility of continuing this dissemination process throughout their careers. Intermediate outcomes are measured as mediators of distal behavioral change goals.
美国试图通过促进弱势社区迅速采纳健康促进行为来消除健康差距。一个健康新闻实习项目纳入社会营销战略，以增加社区获取癌症信息的机会，同时帮助从代表性不足的社区招募的实习生进入顶尖研究生院。实习生学习基本的健康新闻技能，使他们能够立即撰写一系列与癌症相关的新闻稿，提交给社区报纸。实习生肩负着在整个职业生涯中持续这一传播过程的社会责任。中间结果被衡量为远端行为改变目标的中介因素。
