针对户外工作者的皮肤癌防治教育套餐的影响
The impact of a skin cancer control education package for outdoor workers.
作者信息
Borland R M, Hocking B, Godkin G A, Gibbs A F, Hill D J
机构信息
Centre for Behavioural Research in Cancer, Anti-Cancer Council of Victoria.
出版信息
Med J Aust. 1991 May 20;154(10):686-8. doi: 10.5694/j.1326-5377.1991.tb121261.x.
OBJECTIVE
To assess the impact of Telecom's "Cover yourself against skin cancer" campaign, which used marketing techniques to promote sun protection behaviour.
METHOD
Quasi-experimental design assessing change from before to after the campaign in intervention versus control groups. The unit of observation was a team of lines staff. Use of hats, shirts and shade were observed and prevailing weather conditions were noted. The major results are based on 525 observations before the campaign and 460 after it.
RESULTS
The campaign led to a significant improvement in shirt use (P = 0.02), and to an improvement in overall protection (P = 0.02). The campaign had no effect on hat use, or on use of shade.
CONCLUSIONS
The "Cover yourself against skin cancer" campaign was demonstrated to be an effective tool for getting outdoor staff to increase their sun protection. The implications for health and safety education are discussed.
目的
评估电信公司“预防皮肤癌，保护自己”活动的影响，该活动采用营销技巧来推广防晒行为。
方法
采用准实验设计，评估活动前后干预组与对照组的变化。观察单位是一组线路工作人员。观察他们使用帽子、衬衫和遮阳设施的情况，并记录当时的天气状况。主要结果基于活动前的525次观察和活动后的460次观察。
结果
该活动使衬衫的使用显著增加（P = 0.02），整体防护也有所改善（P = 0.02）。该活动对帽子的使用或遮阳设施的使用没有影响。
结论
“预防皮肤癌，保护自己”活动被证明是促使户外工作人员增强防晒的有效工具。文中讨论了其对健康与安全教育的意义。
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