Department of Communication, Northern Illinois University, DeKalb, IL 60115, USA.
J Health Commun. 2010 Jan;15(1):95-107. doi: 10.1080/10810730903460567.
Childhood obesity is a significant problem in the United States. A number of communication campaigns and interventions have been conducted to combat the problem, with parents being recognized as an important target audience. A critical aspect of involving parents in such campaigns is formative research on parents' perceptions of their role in preventing childhood obesity. To facilitate this process, a study was conducted in which parents (N = 201) responded to Theory of Planned Behavior (TPB) survey items as they relate to providing healthy foods and limiting unhealthy foods for their children. Results indicated support for TPB predictions. Additionally, the degree to which parents viewed providing healthy foods and limiting unhealthy foods as effective in preventing obesity (response efficacy) was predictive of parent tracking of children's unhealthy eating behavior. Finally, parent TV viewing behavior was related to perceived response efficacy of limiting children's TV viewing hours. Practical implications for communication practitioners are discussed.
儿童肥胖是美国的一个严重问题。已经开展了许多宣传活动和干预措施来解决这个问题，家长被认为是一个重要的目标受众。让家长参与此类活动的一个关键方面是对家长在预防儿童肥胖方面的角色的看法进行形成性研究。为了促进这一过程，进行了一项研究，其中家长（N=201）对与为孩子提供健康食品和限制不健康食品有关的计划行为理论（TPB）调查项目做出了回应。结果表明，该研究支持 TPB 的预测。此外，父母认为提供健康食品和限制不健康食品对预防肥胖的有效性（反应效力）程度预测了父母对孩子不良饮食习惯的跟踪。最后，父母看电视的行为与限制孩子看电视时间的反应效力感知有关。讨论了对沟通从业者的实际意义。
