Department of Social and Decision Sciences, Carnegie Mellon University, Pittsburgh, Pennsylvania 15217, USA.
Emerg Infect Dis. 2010 May;16(5):900-4. doi: 10.3201/eid1605.090854.
We present a consumer-focused perspective on creating communications regarding potentially contaminated foods. It is illustrated with decisions that might have faced US consumers during the 2009 recalls of peanut and pistachio products. The example shows how knowledge about test results and regulatory processes might be made more useful to consumers.
我们提出了一种以消费者为中心的视角来制定与潜在受污染食品相关的沟通策略。本文通过 2009 年花生和开心果产品召回事件中美国消费者可能面临的决策进行了说明。该示例展示了如何使消费者更有效地了解测试结果和监管程序的知识。
