Fischhoff B, Downs J S
Department of Social and Decision Sciences, Carnegie Mellon University, Pittsburgh, PA 15213, USA.
Emerg Infect Dis. 1997 Oct-Dec;3(4):489-95. doi: 10.3201/eid0304.970412.
The food industry, like many others, has a risk communication problem. That problem is manifested in the public's desire to know the truth about outbreaks of foodborne diseases; ongoing concern about the safety of foods, additives, and food-processing procedures; and continued apathy regarding aspects of routine food hygiene. If these concerns are addressed in a coherent and trustworthy way, the public will have better and cheaper food. However, sloppy risk communication can itself cause public health damage. Because citizens are ill-equipped to discriminate among information sources, the food industry as a whole bears responsibility for the successes and failures of its individual members. We review risk communication research and practice for their application to the food industry.
与许多其他行业一样，食品行业也存在风险沟通问题。这个问题体现在公众渴望了解食源性疾病暴发的真相；对食品、添加剂和食品加工程序安全性的持续担忧；以及对日常食品卫生方面的持续冷漠。如果以连贯且可信的方式解决这些担忧，公众将能获得更好且更便宜的食品。然而，草率的风险沟通本身可能会对公众健康造成损害。由于公民缺乏辨别信息来源的能力，整个食品行业要为其个体成员的成败负责。我们审视风险沟通研究及实践在食品行业中的应用情况。
