ETH Zurich, Institute for Environmental Decisions, Switzerland.
Appetite. 2010 Dec;55(3):498-506. doi: 10.1016/j.appet.2010.08.017. Epub 2010 Sep 9.
Convenience is one of the big trends in the food business. The demand for convenience food products is steadily increasing; therefore, understanding convenience food consumption is an important issue. Despite being vital properties of convenience food, saving time and effort have not been very successful constructs for predicting convenience food consumption. To examine a wide range of possible drivers for convenience food consumption, the present study uses a convenience food frequency questionnaire that asks about consumption behavior. A paper-and-pencil questionnaire was sent out to a representative sample of people in German-speaking Switzerland and yielded N = 918 complete datasets from persons mainly responsible for buying and preparing food in the household. The various convenience food products could be categorized into four groups, which we labeled as highly processed food items, moderately processed food items, single components, and salads. Fifteen drivers were found to have a significant impact either on total convenience consumption or on one of the identified categories. Strong predictors were age, concern about naturalness, nutrition knowledge, and cooking skills.
便利性是食品行业的一大趋势。方便食品的需求稳步增长；因此，了解方便食品的消费是一个重要的问题。尽管节省时间和精力是方便食品的重要特性，但它们在预测方便食品消费方面并不是非常成功的构建。为了研究方便食品消费的广泛可能驱动因素，本研究使用了方便食品频率问卷来询问消费行为。一份纸质问卷被发送给德语瑞士的代表性样本，从主要负责家庭购买和准备食物的人中获得了 N=918 份完整数据集。各种方便食品产品可以分为四类，我们将其标记为高度加工食品、中度加工食品、单一成分和沙拉。发现有 15 个驱动因素对总方便食品消费或已确定的类别之一有重大影响。强有力的预测因素是年龄、对自然的关注、营养知识和烹饪技能。
