Wageningen University and Research Centre, The Netherlands.
Appetite. 2010 Dec;55(3):639-47. doi: 10.1016/j.appet.2010.09.020. Epub 2010 Sep 25.
The aim of this study is to gain more insight into how consumers' perceptions of the satiety value of snack products influence their choice of such products and to get a better understanding of consumer terminology and perceptions about product-related satiety. Participants were asked to indicate their individual product choice in response to a scenario. Scenarios varied as a between-subject factor in terms of whether information on the time gap till the next meal occasion (favorite main dish) was provided or not, and whether this meal would be eaten after one hour or four hours. To get a better understanding of consumer terminology a repertory grid task was used to elicit consumer attributes relating to satiety. This research shows that, when consumers are confronted with situations that vary in satiety requirements, they do not make significantly different snack products choices. But they do have specific ideas about the product features that influence the perceived satiety level of a product. Products perceived as fat, high in protein, with a savory taste and in one piece are expected to have a higher level of satiety compared to sweet products and products that exist of multiple small items.
本研究旨在更深入地了解消费者对零食饱腹感的感知如何影响他们对这类产品的选择，并更好地了解消费者对与产品相关的饱腹感的术语和感知。参与者被要求根据情景说明他们个人的产品选择。情景作为一个被试间因素而变化，具体取决于是否提供有关下一餐（最喜爱的主菜）的时间间隔的信息，以及这顿饭是在一小时后还是四小时后吃。为了更好地了解消费者术语，我们使用了一个词汇网格任务来引出与饱腹感相关的消费者属性。这项研究表明，当消费者面临饱腹感要求不同的情况时，他们不会对零食产品做出明显不同的选择。但是，他们对影响产品饱腹感感知水平的产品特性有具体的想法。与甜食和由多个小物品组成的产品相比，消费者认为脂肪含量高、蛋白质含量高、味道鲜美且为单一物品的产品具有更高的饱腹感。
