Interactive visual imagery and memory search for words and pictures.

In a short-term recognition memory experiment with words, subjects: (1) subvocally rehearsed the words, (2) generated a separate visual image for each word, (3) generated an interactive scene with such images, or (4) composed a covert sentence using the words in the memory set. Contrary to Seamon's (1972) results in a similar study, a serial memory search was found in all conditions, instead of the simultaneous scan which was expected when items were combined in interactive images. In a second study with pictures as stimuli, subjects who generated imaginal interactions between separate pictures, viewed interacting pictures, or viewed separate pictures also showed a serial search, i.e., longer RTs were obtained when more stimuli were held m memory. Since interactive imagery facilitated performance in an unexpected paired-associate task with memory set stimuli, one can argue that subjects actually processed or generated such interactions. It was suggested that memory search might not be simultaneous in tasks where the test stimulus constitutes only part of a memory image.