Semantic priming and retrieval from lexical memory: Evidence for facilitatory and inhibitory processes.

Immediately prior to each visually presented target letter string to which the subject made a speeded word-nonword classification response, a visually presented prime to which no overt response was required was shown for 360, 600, or 2,000 msec. For word (W) target trials, the priming event was either a semantically neutral warning signal (Condition NX), a word semantically related to the target word (Condition R), or a word semantically unrelated to the target word (Condition U); for nonword (N) target trials, the priming event was either the neutral warning signal (Condition NX) or a word prime (Condition WP). For the W target trials, reaction times (RTs) were slower in Condition U than in Condition NX and equally so for all three prime durations; RTs were faster in Condition R than in Condition NX and to a greater degree for the 600- and 2,000-msec prime durations than for the 360-msec prime duration. For the N targets, RTs were faster in Condition WP than in Condition NX and equally so for all prime durations. These results were interpreted within the framework of a two-factor theory of attention proposed by Posner and Snyder (1975a).