Shen Lijiang
a Department of Communication Studies , University of Georgia.
Health Commun. 2015;30(10):975-85. doi: 10.1080/10410236.2014.910882. Epub 2014 Sep 25.
A 2 (Threat: high vs. low) × 2 (Frame: gain vs. loss) × 2 (Choice: yes vs. no) × 2 (Behavior: prevention vs. detection) factorial design Web-based experiment (N = 814) was conducted to investigate the impact of threat to freedom, message frame, and behavioral choice as antecedents to psychological reactance. The intertwined model for reactance measure was replicated. Results showed that threat to freedom and the loss frame increased, and the gain frame and choice mitigated psychological reactance. The advantages of choice and the gain frame were most salient when threat was high.
开展了一项2（威胁：高与低）×2（框架：获益与损失）×2（选择：是与否）×2（行为：预防与检测）析因设计的基于网络的实验（N = 814），以研究自由威胁、信息框架和行为选择作为心理抗拒前因的影响。对用于抗拒测量的交织模型进行了复制。结果表明，自由威胁和损失框架会增加心理抗拒，而获益框架和选择则会减轻心理抗拒。当威胁较高时，选择和获益框架的优势最为显著。
