Rudd Center for Food Policy and Obesity, Yale University, New Haven, Connecticut 06511, USA.
J Health Commun. 2011 Oct;16(9):976-87. doi: 10.1080/10810730.2011.561915. Epub 2011 Jun 1.
This study conducted a content analysis to examine the types of images that accompany online news stories about obesity and to determine how obese people are portrayed in news photographs. Images were selected from news articles about obesity obtained from 5 major news Web sites, during a 2-week period in September of 2009. Images accompanying news stories about obesity (N = 549) were systematically coded. Of 441 individuals identified in news photographs, 65% were overweight/obese and 27% were nonoverweight. Overall, 72% of images that depicted an overweight or obese person were portrayed in a negative, stigmatizing manner. Overweight/obese individuals were significantly more likely to have their heads cut out of the photos, to be portrayed showing only their abdomens or lower bodies, and to be shown eating or drinking than were nonoverweight individuals. Overweight/obese individuals were significantly less likely to be shown fully clothed, wearing professional clothing, or exercising than were nonoverweight individuals. Obese individuals are frequently stigmatized in online news photographs; this phenomenon has important implications for public perceptions of obese persons and may reinforce pervasive prejudice and discrimination.
本研究进行了内容分析，以考察伴随肥胖症在线新闻报道的图像类型，并确定新闻照片中肥胖人群的描绘方式。在 2009 年 9 月的两周时间里，从五个主要新闻网站获取有关肥胖的新闻文章中选择了图像。对肥胖新闻报道（N=549）的伴随图像进行了系统编码。在新闻照片中确定的 441 个人中，65%为超重/肥胖，27%为非超重。总体而言，72%描绘超重或肥胖者的图像以负面、污名化的方式呈现。与非超重个体相比，超重/肥胖个体的头部被截去的可能性、仅显示腹部或下半身的可能性以及显示正在进食或饮水的可能性显著更高。与非超重个体相比，超重/肥胖个体穿着完全衣服、穿着职业服装或锻炼的可能性显著更低。肥胖个体在在线新闻照片中经常受到污名化；这种现象对公众对肥胖者的看法有重要影响，并可能强化普遍存在的偏见和歧视。
