Georg-August-University Goettingen, Department of Agricultural Economics and Rural Development, Platz der Goettinger Sieben 5, D-37073 Goettingen, Germany.
Appetite. 2011 Oct;57(2):401-13. doi: 10.1016/j.appet.2011.06.001. Epub 2011 Jun 16.
Genetically modified (GM) crops and food are still controversial. This paper analyzes consumers' perceptions and institutional awareness and trust toward GM banana regulation in Uganda. Results are based on a study conducted among 421 banana-consuming households between July and August 2007. Results show a high willingness to purchase GM banana among consumers. An explanatory factor analysis is conducted to identify the perceptions toward genetic modification. The identified factors are used in a cluster analysis that grouped consumers into segments of GM skepticism, government trust, health safety concern, and food and environmental safety concern. Socioeconomic characteristics differed significantly across segments. Consumer characteristics and perception factors influence consumers' willingness to purchase GM banana. The institutional awareness and trust varied significantly across segments as well. The findings would be essential to policy makers when designing risk-communication strategies targeting different consumer segments to ensure proper discussion and addressing potential concerns about GM technology.
转基因（GM）作物和食品仍然存在争议。本文分析了乌干达消费者对转基因香蕉监管的看法以及对机构的认知、信任。研究结果基于 2007 年 7 月至 8 月期间对 421 个香蕉消费者家庭进行的一项研究。结果显示，消费者对购买转基因香蕉有较高的意愿。进行了一项解释性因素分析，以确定对基因改造的看法。确定的因素用于聚类分析，将消费者分为对转基因持怀疑态度、信任政府、关注健康安全以及关注食品和环境安全的群体。社会经济特征在不同群体之间存在显著差异。消费者特征和感知因素影响消费者购买转基因香蕉的意愿。机构认知和信任在不同群体之间也存在显著差异。这些发现对于政策制定者在设计针对不同消费群体的风险沟通策略时非常重要，以确保对转基因技术的充分讨论和解决潜在问题。
