Akbari Morteza, Fozouni Ardekani Zahra, Pino Giovanni, Valizadeh Naser, Karbasioun Mostafa, Padash Hamid
Faculty of Entrepreneurship, University of Tehran, Tehran 1439813141, Iran.
Department of Agricultural Extension and Education, Faculty of Agriculture, Tarbiat Modares University, Tehran 1439813141, Iran.
Foods. 2023 Apr 6;12(7):1553. doi: 10.3390/foods12071553.
Although GM food production is considered an important strategy to meet the growing food needs of the population around the world, a majority of the GM food consumers express doubts about purchasing and eating them. However, it can be argued that consumers have different opinions about GM foods and their influence on human health and the natural environment. GM food producer Corporate Social Responsibility (CSR) may significantly affect such opinions, but the effect of this variable has been partially neglected in previous research studies. To address this gap, the present study investigates Iranian consumers' concerns about GM foods, trust in these products, and perception of GM food producer CSR as determinants of attitudes towards GM food. Data were collected from Iranian consumers. A cross-sectional survey research with a multi-stage random sampling approach was employed to capture the responses of 372 Iranian consumers. The results showed that consumers have both negative and positive attitudes towards GM foods. Perceived social equity, trust, and health concerns were the most important determinants of attitude towards GM foods. According to the results, these variables could account for 52.9% (Cox and Snell R) and up to 70.6% (Nagelkerke R) of the variance of the dependent variable. Furthermore, results revealed statistically significant differences among the consumers with different educational levels in terms of perceived social equity, perceived environmental responsibility, and environmental concern. The research contributes to the body of knowledge in GM food consumption by evolving the CSR to assess attitudes of users concerning GM foods.
尽管转基因食品生产被视为满足全球人口不断增长的粮食需求的一项重要战略，但大多数转基因食品消费者对购买和食用这些食品表示怀疑。然而，可以说消费者对转基因食品及其对人类健康和自然环境的影响有不同的看法。转基因食品生产商的企业社会责任（CSR）可能会显著影响这些看法，但这一变量的影响在以往的研究中被部分忽视了。为了填补这一空白，本研究调查了伊朗消费者对转基因食品的担忧、对这些产品的信任以及对转基因食品生产商企业社会责任的认知，将其作为对转基因食品态度的决定因素。数据收集自伊朗消费者。采用多阶段随机抽样方法进行横断面调查研究，以获取372名伊朗消费者的回答。结果表明，消费者对转基因食品既有消极态度也有积极态度。感知到的社会公平、信任和健康担忧是对转基因食品态度的最重要决定因素。根据结果，这些变量可以解释因变量方差的52.9%（考克斯和斯内尔R），最高可达70.6%（纳格尔克R）。此外，结果显示，不同教育水平的消费者在感知到的社会公平、感知到的环境责任和环境担忧方面存在统计学上的显著差异。该研究通过发展企业社会责任来评估用户对转基因食品的态度，为转基因食品消费领域的知识体系做出了贡献。
