Sherman David K, Uskul Ayse K, Updegraff John A
University of California, Santa Barbara.
Self Identity. 2011 Jul;10(3):284-294. doi: 10.1080/15298868.2010.517029.
To the extent that cultures vary in how they shape individuals' self-construal, it is important to consider a cultural perspective to understand the role of the self in health persuasion. We review recent research that has adopted a cultural perspective on how to frame health communications to be congruent with important, culturally variant, aspects of the self. Matching features of a health message to approach vs. avoidance orientation and independent vs. interdependent self-construal can lead to greater message acceptance and health behavior change. Discussion centers on the theoretical and applied value of the self as an organizing framework for constructing persuasive health communications.
鉴于不同文化在塑造个体自我构念的方式上存在差异，从文化视角来理解自我在健康劝服中的作用就显得尤为重要。我们回顾了最近的一些研究，这些研究从文化视角探讨了如何构建与自我的重要文化变体方面相一致的健康信息。使健康信息的特征与进取型与回避型取向以及独立型与互依型自我构念相匹配，能够提高信息的接受度并促使健康行为的改变。讨论聚焦于自我作为构建有说服力的健康信息的组织框架所具有的理论和应用价值。
