趋近/回避动机、信息框架与健康行为：理解一致性效应
Approach/Avoidance Motivation, Message Framing, and Health Behavior: Understanding the Congruency Effect.
作者信息
Sherman David K, Mann Traci, Updegraff John A
机构信息
Department of Psychology, University of California, Santa Barbara, California.
出版信息
Motiv Emot. 2006 Jun;30(2):165-169. doi: 10.1007/s11031-006-9001-5.
Abstract
Health messages framed to be congruent with individuals' approach/avoidance motivations have been found to be more effective in promoting health behaviors than health messages incongruent with approach/avoidance motivations. This study examines the processes underlying this congruency effect. Participants (undergraduate students, N = 67) completed a measure of approach/avoidance orientation (the BIS/BAS scales) and read either a gain- or loss-framed message promoting dental flossing. Results demonstrated a congruency effect: Participants who read a congruently framed message had greater flossing efficacy, intended to floss more, and used more dental flosses than did the participants who read an incongruent message. Moreover, intention to perform the behavior predicted the congruency effect and self-efficacy mediated participants' intentions to perform the health behavior. Discussion centers on the role of personality factors and situational factors in models of behavior change.
摘要
研究发现，与个人趋避动机相一致的健康信息在促进健康行为方面比与趋避动机不一致的健康信息更有效。本研究考察了这种一致性效应背后的过程。参与者（本科生，N = 67）完成了一项趋避取向测量（行为抑制系统/行为激活系统量表），并阅读了一条促进使用牙线的获益框架或损失框架信息。结果显示出一致性效应：阅读一致性框架信息的参与者比阅读不一致信息的参与者有更高的使用牙线效能感，打算更频繁地使用牙线，且实际使用牙线更多。此外，行为意图预测了一致性效应，自我效能感介导了参与者实施健康行为的意图。讨论集中在人格因素和情境因素在行为改变模型中的作用。
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