乳腺癌宣传月对互联网搜索活动的影响——与肺癌和前列腺癌宣传活动的比较。

BACKGROUND

This work aimed to assess the effects of the annual breast cancer awareness campaign on internet search activity, and to compare these effects with those of similar campaigns in prostate and lung cancer. We further aimed to assess overall levels of online activity relating to all three neoplasms between 2004 and 2009.

METHODS

Google Insights for Search was employed to examine search trends for the term "breast cancer", across all Google domains between January 2004 and December 2009 (6 years). Search trends for both "prostate cancer" and "lung cancer" across all domains were also analysed for the same period, and these trends were compared with those for "breast cancer". Repeated measures ANOVA and Tukey post-hoc analyses were performed to assess for significant differences in activity.

RESULTS

Increased levels of online activity relating to breast cancer are consistently generated each October. There is a significantly higher level of background activity in breast cancer compared with that in lung or prostate cancer (p < 0.001), and the October campaign stimulates online activity more effectively than equivalent campaigns for these other malignancies (p < 0.001).

CONCLUSIONS

The annual breast cancer awareness campaign is proving effective in stimulating online activity and may hold useful lessons for other cancer awareness initiatives.

背景

本研究旨在评估年度乳腺癌宣传活动对互联网搜索活动的影响，并将其与前列腺癌和肺癌类似活动的效果进行比较。我们还旨在评估 2004 年至 2009 年期间与所有三种肿瘤相关的整体在线活动水平。

方法

使用 Google Insights for Search 来研究 2004 年 1 月至 2009 年 12 月（6 年）期间所有 Google 域名中“乳腺癌”一词的搜索趋势。还分析了同期所有域名中“前列腺癌”和“肺癌”的搜索趋势，并将这些趋势与“乳腺癌”的趋势进行比较。采用重复测量方差分析和 Tukey 事后检验分析来评估活动的显著差异。