Ramadan Majed, Aboalola Doaa, Aouabdi Sihem, Alghamdi Tariq, Alsolami Mona, Samkari Alaa, Alsiary Rawiah
Population Health Research Section, King Abdullah International Medical Research Center, King Saud Bin Abdulaziz University for Health Sciences, Ministry of National Guard-Health Affairs, Jeddah, Saudi Arabia.
Department of Cellular Therapy and Cancer Research, King Abdullah International Medical Research Center, King Saud Bin Abdulaziz University for Health Sciences, Ministry of National Guard-Health Affairs, Jeddah, Saudi Arabia.
JMIR Cancer. 2024 Aug 12;10:e49197. doi: 10.2196/49197.
Breast cancer is the most common cancer among women worldwide. High-income countries have a greater incidence and mortality rate of breast cancer than low-income countries. As a result, raising awareness about breast cancer is crucial in increasing the chances of early detection and treatment. Social media has evolved into an essential tool for Breast Cancer Awareness Month campaigns, allowing people to share their breast cancer stories and experiences while also providing a venue for education and support.
The aim of this study was to assess the level of public interest in searches linked to breast cancer among a sample of high-income nations with a sizable internet user base from 2012 to 2022. We also sought to compare the proportional search volume for breast cancer during Breast Cancer Awareness Month with that during other months of the year.
Google Trends was used to retrieve data on internet user search behaviors in the context of breast cancer from 2012 to 2022. Seven countries were evaluated in this study: Australia, Canada, Ireland, New Zealand, the United Kingdom, Saudi Arabia, and the United States, in addition to global data. Breast cancer relative search volume trends were analyzed annually, monthly, and weekly from 2012 to 2022. The annual percent change (APC) was calculated for each country and worldwide. Monthly and weekly data were used to identify potential trends.
A fluctuating pattern in APC rates was observed, with a notable increase in 2018 and a significant decrease in 2020, particularly in Saudi Arabia. Monthly analysis revealed a consistent peak in search volume during October (Breast Cancer Awareness Month) each year. Weekly trends over a 20-year period indicated significant decreases in Australia, Canada, New Zealand, and the United States, while increases were noted in Ireland. Heatmap analysis further highlighted a consistent elevation in median search volume during October across all countries.
These findings underscore the impact of Breast Cancer Awareness Month and suggest potential influences of governmental COVID-19 pandemic control measures in 2020 on internet search behavior.
乳腺癌是全球女性中最常见的癌症。高收入国家的乳腺癌发病率和死亡率高于低收入国家。因此，提高对乳腺癌的认识对于增加早期发现和治疗的机会至关重要。社交媒体已发展成为乳腺癌宣传月活动的重要工具，人们可以分享自己的乳腺癌故事和经历，同时也提供了一个教育和支持的平台。
本研究的目的是评估2012年至2022年期间在具有大量互联网用户的高收入国家样本中，与乳腺癌相关搜索的公众兴趣水平。我们还试图比较乳腺癌宣传月期间与一年中其他月份的乳腺癌搜索量比例。
使用谷歌趋势检索2012年至2022年期间互联网用户在乳腺癌方面的搜索行为数据。除全球数据外，本研究评估了七个国家：澳大利亚、加拿大、爱尔兰、新西兰、英国、沙特阿拉伯和美国。分析了2012年至2022年期间乳腺癌相对搜索量的年度、月度和每周趋势。计算了每个国家和全球的年度百分比变化（APC）。使用月度和每周数据来识别潜在趋势。
观察到APC率呈波动模式，2018年显著上升，2020年显著下降，特别是在沙特阿拉伯。月度分析显示，每年10月（乳腺癌宣传月）搜索量持续达到峰值。20年期间的每周趋势表明，澳大利亚、加拿大、新西兰和美国显著下降，而爱尔兰则有所上升。热图分析进一步突出了所有国家10月期间搜索量中位数的持续升高。
这些发现强调了乳腺癌宣传月的影响，并表明2020年政府的新冠疫情防控措施对互联网搜索行为的潜在影响。
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