Michael & Susan Dell Center for Healthy Living, The University of Texas School of Public Health, Austin Regional Campus, 1616 Guadalupe, Suite 6.300, Austin, TX 78701, USA.
Prev Chronic Dis. 2011 Nov;8(6):A148. Epub 2011 Oct 17.
The objective of this study was to determine the value of using social media to communicate child health information to low-income parents. We evaluated qualitative data obtained through focus groups with low-income, predominantly Hispanic parents. Results were mixed; lack of time and credibility were the primary objections parents cited in using social media to obtain information about their children's health. Social media has value as part of an overall communication strategy, but more work is needed to determine the most effective way to use this channel in low-income populations.
本研究旨在确定利用社交媒体向低收入父母传播儿童健康信息的价值。我们评估了通过与低收入、以西班牙裔为主的父母进行焦点小组获得的定性数据。结果喜忧参半；父母表示，他们使用社交媒体获取孩子健康信息的主要反对意见是缺乏时间和可信度。社交媒体作为整体沟通策略的一部分具有价值，但需要进一步研究以确定在低收入人群中使用此渠道的最有效方式。
