Child Health Evaluation and Research Unit, University of Michigan, Ann Arbor, MI 48109-5456, USA.
Pediatrics. 2011 Nov;128(5):e1100-5. doi: 10.1542/peds.2011-0270. Epub 2011 Oct 17.
To describe parents' experiences and preferences regarding the use of different communication modes for immunization reminder/recall messages.
A cross-sectional, Internet-based survey of a nationally representative sample of parents of children 0 to 17 years of age was performed. Survey items included questions regarding previous receipt of reminder/recall notices; preferences for how to receive notices in the future; recentness of changes to home address, home telephone, cell phone, and e-mail information; child's usual site for immunization; and willingness to register cell phone numbers with the child's immunization provider to receive future cell phone or text messages about immunization.
Overall, 31% of parents had ever received an immunization reminder/recall notice, usually by mail. For future immunization messages, approximately one-third of parents preferred mail or calls to the home telephone, 16% preferred e-mail, and 8% preferred calls to a cell phone. More than one-half of parents had maintained the same home address, home telephone number, cell phone number, or e-mail address for the previous 3 years. More than one-half of parents were willing to register their cell phone numbers with their child's usual immunization provider.
Although most parents continue to prefer the traditional modes for immunization reminder/recall messages, 1 in 4 preferred newer technologies, and parents' e-mail and cell phone information was surprisingly stable. More than one-half of the parents were willing to register their cell phone numbers for future immunization messaging via cell phone calls or text messages. Research and implementation efforts might benefit from focusing on this willing population.
描述家长对免疫提醒/召回信息使用不同沟通模式的体验和偏好。
通过互联网对 0 至 17 岁儿童的家长进行了一项横断面、全国代表性样本调查。调查项目包括以前是否收到过提醒/召回通知；对未来如何接收通知的偏好；家庭住址、家庭电话、移动电话和电子邮件信息最近是否发生变化；孩子通常进行免疫接种的地点；以及是否愿意向孩子的免疫接种提供者注册移动电话号码，以接收未来有关免疫接种的手机或短信。
总体而言，31%的家长曾收到过免疫提醒/召回通知，通常是通过邮件。对于未来的免疫接种信息，大约三分之一的家长更喜欢通过邮件或家庭电话通知，16%的家长更喜欢电子邮件，8%的家长更喜欢通过手机打电话通知。超过一半的家长在过去 3 年内保持相同的家庭住址、家庭电话号码、移动电话号码或电子邮件地址。超过一半的家长愿意向孩子的常规免疫接种提供者注册他们的手机号码。
尽管大多数家长仍然更喜欢传统的免疫提醒/召回信息模式，但四分之一的家长更喜欢新技术，而且家长的电子邮件和手机号码信息出人意料地稳定。超过一半的家长愿意注册他们的手机号码，以便通过手机电话或短信接收未来的免疫接种信息。研究和实施工作可能会受益于专注于这一愿意接受的人群。
