Virginia Polytechnic Institute and State University, USA.
J Health Psychol. 1997 Jan;2(1):85-95. doi: 10.1177/135910539700200109.
The 'Safe Sun' program had the goal of increasing patrons' and lifeguards' skin-protective behaviors and involved informational, prompting, feedback and goal-setting and incentive components coupled with pool lifeguards modeling protective behaviors such as wearing shirts, hats and sunglasses or staying in shaded areas. During two phases of a project involving 27 pools, it was found that while the program increased patrons' and lifeguards' protective behaviors, the largest changes were found at one pool where lifeguards were required to participate in the program. Patrons' protective behaviors at this pool increased from 30.7 percent to 52 percent, and lifeguards' protective behaviors increased from 40.8 percent to 95.7 percent. Social marketing, environmental change and institutionalization processes are needed to make skin-cancer prevention programs more effective.
“安全阳光”计划旨在增加顾客和救生员的皮肤保护行为，包括信息、提示、反馈和目标设定以及激励措施，并结合游泳池救生员示范穿着衬衫、帽子和太阳镜或留在阴凉区域等保护行为。在涉及 27 个游泳池的项目的两个阶段中，发现虽然该计划增加了顾客和救生员的保护行为，但最大的变化出现在一个必须参加该计划的游泳池。该游泳池的顾客保护行为从 30.7%增加到 52%，救生员的保护行为从 40.8%增加到 95.7%。需要采用社会营销、环境变化和制度化进程，使皮肤癌预防计划更加有效。
