Cultural variation in the motivational standards of self-enhancement and self-criticism among bicultural Asian American and Anglo American students.

Recent work on biculturalism has made theoretical and methodological inroads into our understanding of the relation of cultural processes with psychological functioning. Through the use of cultural priming methodologies, investigators have demonstrated that biculturals, or individuals who have experienced and identify with more than one culture, can switch between various "cultural frames of reference" in response to corresponding social cues (Hong, Morris, Chiu, & Benet-Martinez, 2000). Drawing on this work on the cognitive implications of biculturalism, the purpose of the present study was to examine the assumption that independent and interdependent self-construals are associated with the motivational standards of self-enhancement and self-criticism, respectively. More specifically, the effects of differential primes of self on ratings of self-enhancement were investigated in a sample of bicultural Asian American (N = 42) and Anglo American (N = 60) college students; overall, more similarities than differences were noted between the two groups. It was hypothesized that Anglo American students would display marked tendencies toward self-enhancement. However, this hypothesis was not supported. Nevertheless, consistent prime effects were observed for a selected number of ratings related to academic virtues, with those who received an independent-self prime often exhibiting greater self-enhancing tendencies than those who received an interdependent-self prime. For example, participants in the independent-self condition reported on average significantly higher ratings for self-discipline and initiative, as well as the degree to which they perceived themselves to be hard working. Implications for the work on self-representations, motivation, and acculturation are discussed.