Communication Studies and ICRC, West Virginia University, Morgantown, WV 26506, USA.
Inj Prev. 2012 Aug;18(4):234-9. doi: 10.1136/injuryprev-2011-040132. Epub 2011 Nov 19.
Millions of all-terrain vehicles (ATV) are used around the world for recreation by both adults and youth. This increase in use has led to a substantial increase in the number of injuries and fatalities each year. Effective strategies for reducing this incidence are clearly needed; however, minimal research exists regarding effective educational interventions.
This study was designed to assess rural ATV riders' preferences for and assessment of safety messages.
13 focus group discussions with youth and adult ATV riders were conducted. 88 formative research participants provided feedback on existing ATV safety materials, which was used to develop more useful ATV safety messages. 60 evaluative focus group participants critiqued the materials developed for this project.
Existing ATV safety materials have limited effectiveness, in part because they may not address the content or design needs of the target population. ATV riders want educational and action-oriented safety messages that inform youth and adult riders about their responsibilities to learn, educate and implement safety behaviours (eg, appropriate-sized ATV, safety gear, solo riding, speed limits, riding locations). In addition, messages should be clear, realistic, visually appealing and easily accessible. Newly designed ATV safety materials using the acronym TRIPSS (training, ride off-road, impairment, plan ahead, safety gear, single rider) meet ATV riders' safety messaging needs.
To reach a target population, it is crucial to include them in the development and assessment of safety messages. Germane to this particular study, ATV riders provided essential information for creating useful ATV safety materials.
全球有数百万辆全地形车（ATV）供成人和青少年娱乐使用。使用量的增加导致每年受伤和死亡的人数大幅增加。显然需要有效的策略来降低这种发生率；然而，关于有效的教育干预措施的研究很少。
本研究旨在评估农村 ATV 骑手对安全信息的偏好和评估。
对青少年和成年 ATV 骑手进行了 13 次焦点小组讨论。88 名形成性研究参与者对现有的 ATV 安全材料提供了反馈，这些反馈用于开发更有用的 ATV 安全信息。60 名评估性焦点小组参与者对为本项目开发的材料进行了评价。
现有的 ATV 安全材料效果有限，部分原因是它们可能无法满足目标人群的内容或设计需求。ATV 骑手希望获得教育性和以行动为导向的安全信息，这些信息告知青少年和成年骑手他们有责任学习、教育和实施安全行为（例如，合适尺寸的 ATV、安全装备、单人骑行、限速、骑行地点）。此外，信息应该清晰、现实、视觉上吸引人且易于获取。使用首字母缩略词 TRIPSS（培训、越野骑行、损伤、提前计划、安全装备、单人骑行）设计的新 ATV 安全材料满足了 ATV 骑手的安全信息需求。
要达到目标人群，必须让他们参与安全信息的开发和评估。就本研究而言，ATV 骑手提供了创建有用的 ATV 安全材料的重要信息。
