Sydney School of Public Health, University of Sydney, Camperdown, New South Wales, Australia.
Health Educ Res. 2012 Feb;27(1):160-71. doi: 10.1093/her/cyr105. Epub 2011 Dec 8.
This paper aims to track smokers' and recent quitters' recall of tobacco news, compare patterns of recall with patterns of news coverage and assess associations between news recall and smoking-related cognitions and behaviours, by using a quantitative analysis. The Cancer Institute New South Wales (NSW)'s Tobacco Tracking Survey, a continuous tracking telephone survey of adult smokers and recent quitters, was used to monitor recall of tobacco news and smoking-related cognitions and behaviours from January to September 2010 (approximately 50 interviews per week; n = 1952). Thirty per cent of respondents reported semi-prompted recall of tobacco news with patterns of recall closely following peaks in news coverage. Television was the most frequently cited source of tobacco news. Multivariate logistic regression analyses indicated that, controlling for individual characteristics, smokers with high levels of tobacco news recall were significantly more likely to have strong beliefs about harms from smoking [odds ratio (OR) = 1.38] and frequent thoughts about quitting (OR = 1.32). The results show that the news media are an important source of information for smokers, with the potential to influence beliefs and to put or keep quitting on the smokers' agenda. Media advocacy remains an important component of tobacco control.
本文旨在通过定量分析，跟踪吸烟者和近期戒烟者对烟草新闻的回忆，将回忆模式与新闻报道模式进行比较，并评估新闻回忆与与吸烟相关的认知和行为之间的关联。新南威尔士癌症研究所（NSW）的烟草追踪调查是一项针对成年吸烟者和近期戒烟者的连续追踪电话调查，用于监测 2010 年 1 月至 9 月期间对烟草新闻和与吸烟相关的认知和行为的回忆（每周约有 50 次访谈；n = 1952）。30%的受访者报告了半提示性的烟草新闻回忆，回忆模式与新闻报道的高峰密切相关。电视是烟草新闻最常被引用的来源。多变量逻辑回归分析表明，在控制个体特征的情况下，烟草新闻回忆水平较高的吸烟者更有可能坚信吸烟的危害[比值比（OR）=1.38]，并且经常想到戒烟（OR=1.32）。结果表明，新闻媒体是吸烟者获取信息的重要来源，有可能影响他们的信念，并将戒烟或继续戒烟提上吸烟者的议程。媒体宣传仍然是烟草控制的一个重要组成部分。
