Olivares Sonia, Lera Lydia, Mardones María Angélica, Araneda Jacqueline, Bustos Nelly, Olivares María Antonieta, Colque María Ester
Instituto de Nutrición y Tecnología de los Alimentos, Universidad de Chile, Facultad de Ciencias de la Salud y de los Alimentos, Universidad del Bio Bio, Chile.
Arch Latinoam Nutr. 2011 Jun;61(2):163-71.
To determine the attitude towards marketing of food and beverages a sample of 1,048 school children ages 8 to 13 from three cities of Chile (north, center and south of the country) were interviewed. The instrument applied was a validated questionnaire used in previous studies. A descriptive analysis of the variables was performed and differences were determined by region, socioeconomic level (SEL) and gender using Chi2 test. Differences per SEL were higher in Santiago. A greater proportion of school children of medium-low SEL watched more than 2 hours of TV during weekdays and weekends (p < 0.001). The proportion of children that liked food and beverage commercials was greater in medium-low SEL in Santiago (66%) (p < 0.001), as opposed to 26 to 35% in the medium high SEL. A high percentage indicated that they liked promotional campaigns of foods at supermarkets, on the streets, shopping centers and on the Internet. The preferred commercials were those for beverages, chocolates, ice-creams and cereals. Most common foods taken from home to school were cookies, fruits and yogurt. Most of the children had money available to buy food and the products more frequently preferred were cookies, sweets, French fries, beverages with sugar, chocolates, ice-creams and hot-dogs.
marketing of food and beverages is recognized and remembered by school age children, influencing what they buy and consume regularly at school.
为了确定对食品和饮料营销的态度，对来自智利三个城市（该国北部、中部和南部）的1048名8至13岁学童进行了抽样访谈。所使用的工具是先前研究中经过验证的问卷。对变量进行了描述性分析，并使用卡方检验按地区、社会经济水平（SEL）和性别确定差异。圣地亚哥不同SEL之间的差异更大。中低SEL的学童中，在工作日和周末看电视超过2小时的比例更高（p < 0.001）。在圣地亚哥，中低SEL的儿童中喜欢食品和饮料广告的比例更高（66%）（p < 0.001），而中高SEL的这一比例为26%至35%。高比例的儿童表示他们喜欢超市、街道、购物中心和互联网上的食品促销活动。最受欢迎的广告是饮料、巧克力、冰淇淋和谷物类的。从家带到学校的最常见食物是饼干、水果和酸奶。大多数儿童有钱购买食品，最常被喜欢的产品是饼干、糖果、薯条、含糖饮料、巧克力、冰淇淋和热狗。
食品和饮料营销被学龄儿童所认知和记住，影响着他们在学校日常购买和消费的东西。
