Department of Health Promotion, Maastricht University/CAPHRI, PO Box 616, 6200 MD Maastricht, The Netherlands.
Health Promot Int. 2013 Mar;28(1):36-42. doi: 10.1093/heapro/das008. Epub 2012 Feb 29.
The study aimed to demonstrate the potential of Google Analytics as a process evaluation method for Internet-delivered interventions, using a website about sexual health as an example. This study reports visitors' behavior until 21 months after the release of the website (March 2009-December 2010). In total, there were 850 895 visitors with an average total visiting time (i.e. dose) of 5:07 min. Google Analytics provided data to answer three key questions in terms of process evaluation of an Internet-delivered intervention: (i) How do visitors behave?; (ii) Where do visitors come from? and (iii) What content are visitors exposed to? This real-life example demonstrated the potential of Google Analytics as a method to be used in a process evaluation of Internet-delivered interventions. This is highly relevant given the current expansion of these interventions within the field of health promotion.
本研究旨在以一个关于性健康的网站为例，展示 Google Analytics 在互联网干预措施的过程评估中的潜力。本研究报告了网站发布后 21 个月（2009 年 3 月至 2010 年 12 月）内访客的行为。共有 850895 名访客，平均总访问时间（即剂量）为 5:07 分钟。Google Analytics 提供的数据可用于回答互联网干预措施过程评估中的三个关键问题：（i）访客的行为如何？；（ii）访客来自何处？和（iii）访客接触到哪些内容？这个真实的例子展示了 Google Analytics 作为一种方法在互联网干预措施的过程评估中的潜力。鉴于当前在健康促进领域这些干预措施的扩张，这一点非常重要。
