Agrifood Research and Technology Centre of Aragon (CITA), Agro-Food Economics and Natural Resources Department, Avda Montañana, 930, 50059 Zaragoza, Spain.
Appetite. 2012 Jun;58(3):1118-27. doi: 10.1016/j.appet.2012.03.001. Epub 2012 Mar 7.
Willingness to pay (WTP) for direct market of beef is investigated in two Spanish and two French regions located on both sides of the Pyrenees. Given the novelty of this distribution system, especially in Spain, a contingent valuation approach is undertaken, and a double-bounded model is estimated. Different patterns of awareness, use and WTP are found across regions. Likewise, the profile of current and potential users of direct sale chains is investigated. Experience in the different stages involved from choice to final consumption of beef, intensity of varied beef consumption, familiarity with direct market of food in general, and beef in particular, are some of the relevant factors to explain WTP and the probability of getting engaged into a direct distribution system of beef.
本研究调查了比利牛斯山脉两侧的两个西班牙地区和两个法国地区对牛肉直销市场的支付意愿（WTP）。鉴于这种分销系统的新颖性，特别是在西班牙，采用了条件价值评估方法，并估计了一个双重边界模型。结果发现，不同地区的认知、使用和 WTP 模式存在差异。同样，也调查了当前和潜在的直销链使用者的特征。从选择到最终消费牛肉的各个阶段的经验、不同牛肉消费的强度、对一般食品特别是牛肉的直销市场的熟悉程度等，都是解释 WTP 和参与牛肉直销系统的概率的相关因素。
