Reed Derek D, Kaplan Brent A, Brewer Adam T
Department of Applied Behavioral Science, University of Kansas, Dole Human Development Center, 1000 Sunnyside Avenue, Lawrence, KS 66045-7555, United States.
Behav Processes. 2012 Jul;90(3):424-7. doi: 10.1016/j.beproc.2012.03.017. Epub 2012 Apr 6.
Organisms prefer to make their own choices. However, emerging research from behavioral decision making sciences has demonstrated that there are boundaries to the preference for choice. Specifically, many decision makers find an extensive array of choice options to be aversive, often leading to negative emotional states and poor behavioral outcomes. This study examined the degree to which human participants discounted hypothetical rewards that were (a) delayed, (b) probabilistic, and (c) chosen from a large array of options. The present results suggest that the "paradox of choice" effect may be explained within a discounting model for individual patterns of decision making.
生物体倾向于做出自己的选择。然而，行为决策科学领域的最新研究表明，对选择的偏好是有界限的。具体而言，许多决策者发现大量的选择选项是令人厌恶的，这往往会导致负面情绪状态和不良行为结果。本研究考察了人类参与者对以下三种假设奖励进行折扣的程度：（a）延迟的、（b）概率性的、（c）从大量选项中选择的。目前的结果表明，“选择的悖论”效应可能可以在个体决策模式的折扣模型中得到解释。
