School of Communication, American University, 4400 Massachusetts Avenue, NW, Washington, DC 20016, USA.
Pediatr Clin North Am. 2012 Jun;59(3):659-75, viii. doi: 10.1016/j.pcl.2012.03.022.
Because of their avid use of new media and their increased spending power, children and teens have become primary targets of a new "media and marketing ecosystem." The digital marketplace is undergoing rapid innovation as new technologies and software applications continue to reshape the media landscape and user behaviors. The advertising industry, in many instances led by food and beverage marketers, is purposefully exploiting the special relationship that youth have with new media, as online marketing campaigns create unprecedented intimacies between adolescents and the brands and products that now literally surround them.
由于热衷于使用新媒体以及消费能力的提高，儿童和青少年已经成为新的“媒体和营销生态系统”的主要目标。随着新技术和软件应用不断重塑媒体格局和用户行为，数字市场正在迅速创新。在许多情况下，广告行业，尤其是食品和饮料营销人员，正在刻意利用年轻人与新媒体之间的特殊关系，因为网络营销活动在青少年与他们周围的品牌和产品之间建立了前所未有的亲密关系。
