Université de Bretagne-Sud, France.
J Psychol. 2012 Sep-Oct;146(5):455-70. doi: 10.1080/00223980.2012.654519.
In a field setting, students (N = 3600) on different campus locations were solicited to give blood during a special one-day drive. Solicitations were made through face-to-face interactions. The solicitors wore a white T-shirt with different inscriptions: no inscription, Loving = Helping, Donating = Helping. Results showed that, when compared to the no inscription condition, the number of donors increased when the solicitor-confederates wore the T-shirt Loving = Helping whereas no effect was found when the confederates wore the T-shirt Donating = Helping. The activation spreading theory is used to explain these results. The practical application of these results for blood donation drives and other health-related fundraising events is explored.
在实地环境中，向不同校区的学生（N=3600）发起邀请，参与特别的一日献血活动。通过面对面的互动进行邀请。邀请者穿着白色 T 恤，上面有不同的字样：无字样、爱即帮助、捐赠即帮助。结果表明，与无字样条件相比，当劝导员穿着“爱即帮助”的 T 恤时，捐赠者人数增加，而当穿着“捐赠即帮助”的 T 恤时，没有发现效果。激活传播理论被用来解释这些结果。探讨了这些结果在献血活动和其他与健康相关的筹款活动中的实际应用。
