收到香烟作为礼物和选择自己喜欢的品牌是因为它是礼物的发生率和相关因素：来自 ITC 中国调查的发现。
Incidence and correlates of receiving cigarettes as gifts and selecting preferred brand because it was gifted: findings from the ITC China Survey.
机构信息
Department of Health Promotion, Education & Behavior, Arnold School of Public Health, University of South Carolina, Columbia, 29208, USA.
出版信息
BMC Public Health. 2012 Nov 17;12:996. doi: 10.1186/1471-2458-12-996.
BACKGROUND
Giving cigarettes as gifts is a common practice in China, but there have been few systematic studies of this practice. The present study was designed to estimate the incidence of receiving cigarettes as gifts, correlates of this practice, and its impact on brand selection in a representative sample of urban adult smokers in China.
METHODS
Data were analyzed from Wave 2 of the International Tobacco Control (ITC) China Survey, where 4843 adult urban smokers were interviewed in six major Chinese cities between October 2007 and January 2008. The incidence of most recent cigarette acquisition due to gifting and the prevalence of preferred brand selection due to having received it as a gift were estimated. Bivariate and adjusted logistic regression models were estimated to identify factors associated with these two outcomes.
RESULTS
The incidence of receiving cigarettes as a gift at most recent cigarette acquisition was 3.5%. Smokers who received these gifted cigarettes were more likely to be female, older, have higher educational attainment, live in Beijing, and smoke fewer cigarettes per day. The prevalence of choosing one's preferred brand due to having received it as a gift was 7.0%, and this was more likely among smokers who lived in Beijing and Guangzhou, had lower educational attainment, smoked less frequently, and had smoked their preferred brand for less than one year.
CONCLUSIONS
The 3.5% incidence of one's most recent cigarette acquisition due to gifting is consistent with prevalence estimates based on longer reference periods and translates into the average smoker receiving a gift of cigarettes approximately five times a year. Gifting also appears to have a significant influence on brand preference. Tobacco control interventions in China may need to denormalize the practice of giving cigarettes as gifts in order to decrease the social acceptability of smoking.
背景
在中国，赠送香烟是一种常见的做法，但对此做法的系统性研究较少。本研究旨在估计收到香烟作为礼物的发生率、相关因素及其对中国代表性城市成年吸烟者品牌选择的影响。
方法
本研究对国际烟草控制（ITC）中国调查的第 2 波数据进行了分析，该调查于 2007 年 10 月至 2008 年 1 月在中国 6 个主要城市对 4843 名成年城市吸烟者进行了访谈。估计了最近一次因送礼而获得香烟的发生率和因收到礼物而选择首选品牌的流行率。采用二变量和调整后的逻辑回归模型来确定与这两个结果相关的因素。
结果
最近一次因收到礼物而获得香烟的发生率为 3.5%。收到这些礼品香烟的吸烟者更可能为女性、年龄较大、教育程度较高、居住在北京，且每天吸烟较少。因收到礼物而选择自己喜欢的品牌的流行率为 7.0%，这在居住在北京和广州、教育程度较低、吸烟频率较低、且吸烟首选品牌不到一年的吸烟者中更为常见。
结论
因送礼而导致最近一次吸烟的发生率为 3.5%，与基于较长参考期的流行率估计值一致，这意味着平均吸烟者每年大约会收到五次香烟礼物。送礼似乎对品牌偏好也有重大影响。中国的烟草控制干预措施可能需要使赠送香烟的做法正常化，以降低吸烟的社会接受度。
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