Herron Meghan E, Lord Linda K
Department of Veterinary Clinical Sciences, College of Veterinary Medicine, The Ohio State University, Columbus, OH 43210, USA.
J Am Vet Med Assoc. 2012 Dec 1;241(11):1463-6. doi: 10.2460/javma.241.11.1463.
To determine whether availability of a veterinary behavior service aids in the recruitment of clients to a referral practice who may not have chosen to visit a referral practice otherwise and to assess the priorities and satisfaction of first-time clients.
Prospective survey study.
87 questionnaires completed by pet owners.
Owners of dogs and cats visiting the Behavior Medicine Clinic, a veterinary behavior service, at The Ohio State University Veterinary Medical Center for the first time were asked to participate in a 10-question survey at the end of their initial appointment.
59 of 87 (68%) new clients had never visited the Veterinary Medical Center for any other specialty service; in addition, 56 of 87 (64%) had never taken a pet to any specialty practice prior to their appointment with the Behavior Medicine Clinic. Seventy-four of 85 (87%) clients reported that they were likely to bring their pet to another specialty service on the basis of their experience with the Behavior Medicine Clinic.
On the basis of the survey findings, availability of veterinary behavior services may result in recruitment of first-time clients to a referral center. Clients' experience with a veterinary behavior service may increase their likelihood of visiting other specialty practices within the same hospital, potentially increasing revenue for the entire practice.
确定兽医行为服务的可获得性是否有助于吸引原本可能不会选择前往转诊机构的客户，并评估首次就诊客户的优先事项和满意度。
前瞻性调查研究。
87份由宠物主人填写的问卷。
首次前往俄亥俄州立大学兽医学院兽医医疗中心的行为医学诊所（一项兽医行为服务）就诊的犬猫主人，在其初次预约结束时被要求参与一项包含10个问题的调查。
87位新客户中有59位（68%）从未因任何其他专科服务前往过兽医医疗中心；此外，87位中有56位（64%）在预约行为医学诊所之前从未带宠物去过任何专科机构。85位客户中有74位（87%）表示，基于他们在行为医学诊所的体验，他们很可能会带宠物去接受其他专科服务。
根据调查结果，兽医行为服务的可获得性可能会吸引首次就诊客户前往转诊中心。客户在兽医行为服务方面的体验可能会增加他们前往同一家医院其他专科机构就诊的可能性，从而可能增加整个机构的收入。
