Aitken P P, Eadie D R
Department of Marketing, University of Strathclyde, Glasgow, UK.
Br J Addict. 1990 Mar;85(3):399-412. doi: 10.1111/j.1360-0443.1990.tb00657.x.
Interviews were conducted with 848 Glasgow children aged between 11 and 14 years. There were consistent differences between smokers and non-smokers. Smokers tended to be more adept at recalling, recognizing and identifying cigarette advertisements. This suggests they tend to pay more attention to cigarette advertising. Smokers also tended to be generally more appreciative of cigarette advertising. Moreover, this greater awareness and appreciation of cigarette advertising was independent of other important predictors of under-age smoking, such as smoking by peers, siblings and parents. These findings, taken in conjunction with previous research, indicate that cigarette advertising is reinforcing under-age smoking. The smokers showed an enhanced or heightened preference for Kensitas Club, the brand favoured by adults. This is consistent with previous research indicating that promotional devices which help determine and reinforce adult cigarette brand preferences have an even greater effect on under-age smokers.
对848名年龄在11至14岁之间的格拉斯哥儿童进行了访谈。吸烟者和非吸烟者之间存在持续差异。吸烟者往往更善于回忆、识别和辨认香烟广告。这表明他们往往更关注香烟广告。吸烟者通常也更欣赏香烟广告。此外，对香烟广告这种更强的认知和欣赏与未成年人吸烟的其他重要预测因素无关，比如同龄人、兄弟姐妹和父母吸烟的情况。这些发现与之前的研究相结合，表明香烟广告正在强化未成年人吸烟行为。吸烟者对成年人青睐的健牌香烟表现出更强或更高的偏好。这与之前的研究一致，即有助于确定和强化成人香烟品牌偏好的促销手段对未成年人吸烟者有更大影响。
